The “Let’s Make Memories” campaign is a heart‑warming promotional initiative by North York Moors National Park designed to inspire people to visit and reconnect with nature, heritage, and each other. Its core purpose is to encourage enjoyment of the moors through meaningful experiences that benefit mental health, wellbeing, and quality family time.
What I did:
Created relaxed, emotive messaging—showcasing a variety of scenic locations and visuals designed to evoke the feeling of cherished memories. The content also aimed to positively influence wellbeing and promote a sense of calm and connection to nature.
Paid Digital Performance: The campaign achieved approximately 140,000 clicks, nearly 18 million impressions, and 460,000 video views. This included standout performance on Meta platforms, with 6.5 million impressions, 85,000 clicks, and 340,000 views.
Extras
Reviewed and organised raw footage while working from a loose storyboard to guide the structure. Crafted a narrative focused on authentic, real-life moments, complemented by sound and music design. Included minimal use of graphics and text, and adapted the final edits for delivery across multiple platforms and formats.