Zipcar focuses on promoting flexibility, convenience, and sustainability in urban transportation. They aim to position themselves as a practical alternative to car ownership, especially in congested cities.
What I did:
Working with another editor, the emphasis was on adhering to the storyboard, ensuring continuity of motion between takes, and aligning movements across shots through precise timing and tracking effects. At the same time, the messaging remained a priority, maintaining a fast pace and a seamless flow throughout.
Extras
Careful attention was given to matching audio, music, and movement, with re-timing used to ensure consistency and pacing. The focus was on creating high-impact transitions and presenting multiple shots simultaneously in a visually engaging way, without allowing the sequence to become overly complex or confusing.